This Science article, posted under “Letters to Young Scientists,” describes the merits of maintaining a social media presence. Even without posting original content, becoming an active member of online communities creates a curated list of discoveries, events, and discussions. The authors also describe the potential outreach benefits, stating:
“Having a presence on social media may even lead to opportunities, exposure, and impact beyond scientific circles. A recent study suggests that scientists with more than approximately 1000 Twitter followers reach a broad audience, including educational organizations, media, and members of the general public—people who are unlikely to dust off an academic journal to read your research.”
Read more here.
Leave a Reply